ROI

ROI

Return Of Investment (ROI)  

Advertisers can see the Return on investment in this module. This module contains the following components:

  1. Select Date Range: Advertisers have the option to specify a date range to filter the report.

  2. Search Bar: Advertisers can search by Campaign.

  3. Export CSV: By clicking on this button, Advertisers can export the report on the CSV file (Maximum 10,000 records at a time).

  4. Refresh Button: By clicking on this button, The report will be refreshed.

  5. Add Filter: Advertisers can select the Campaign and target to filter data. Advertisers can filter by choosing a campaign.

  6. Campaign: Shows the name of the campaign.

  7. Total Marketing Cost: Shows the total marketing cost of a call.

  8. Total Call Cost: Shows the total call cost.

  9. Total Recording Cost: Shows the total recording cost of a call.

  10. Total Cost: Shows the total cost of a call.

  11. Revenue: Shows the total revenue generated in a call.

  12. ROI (Return Of Investment): Shows the return on investment of a Campaign.

  13. ROI graph -It is Implemented where we are showing the data of all the campaigns vs Total Cost and Revenue- Total cost should be visible in Green color and Revenue should be visible in Blue color. Also, By Default, It will show the data in the graph for the current Month from 1st whatever is your current date.


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